GREAT Sort toolkit
The WasteSorted behaviour change campaign, titled ‘Be a GREAT sort’, is part of a strategic approach by the Department of Water and Environmental Regulation (DWER) to support consistent messaging on waste avoidance, resource recovery and appropriate waste disposal behaviours. The WasteSorted behaviour change campaign was developed using an evidence-based approach, including research and stakeholder consultation, to identify and address problematic waste behaviours. The campaign aims to reframe waste as a problem that we can solve, promote high-level waste sorting behaviours and normalise the concept that landfill is the last resort.
The WasteSorted behaviour change materials are available for use by local governments, regional councils and other stakeholders. The assets can be downloaded below.
Some stakeholders may wish to co-brand assets or use elements of the campaign, such as the characters, to deliver their own waste avoidance messages. Should alteration of creative assets be required, please call the Department of Water and Environmental Regulation on (08) 6364 6979 or email info@wastesorted.wa.gov.au.
Campaign guidelines
- Campaign guidelines in PDF
Complete toolkit
- Campaign guidelines
- All poster, radio and social assets
Individual assets for
GREAT Sort Campaign
Asset | Last Updated | Preview | Download |
---|---|---|---|
Social media advertising | 20 October 2023 | preview | download |
Animations | 06 November 2020 | preview | download |
Posters | 20 October 2023 | preview | download |
Email signatures | 19 October 2023 | preview | download |
Digital homepage banner | 19 October 2023 | preview | download |
Kerbside bin stickers | 20 October 2023 | preview | download |
In-home stickers | 19 October 2023 | preview | download |
Fridge magnet | 19 October 2023 | preview | download |
Tote bag | 01 September 2020 | preview | download |
Instagram stories | 06 November 2020 | preview | download |
Radio | 06 November 2020 | download | |
Teardrop banners | 03 August 2023 | preview | download |
Videos (NEW) | 09 October 2023 | preview | download |