GREAT Sort campaign and toolkit assets

The campaign incorporates these behaviour change principles:

• Appeals to a sense of contribution and encourages less waste ending up in landfill through the key message ‘Be a GREAT Sort, make landfill the last resort’.
• Interrupts thinking by asking for non-bin actions, making ‘Gifting, Recycling, Earth-cycling, Avoiding and Taking to drop-offs (GREAT)’ the tangible steps.
• Prompts simple messages on how to sort waste by replacing long lists of waste items with intuitive concepts, such as ‘Recycle only these 5: Cans, Paper, Glass jars/ bottles, Cardboard, Plastic containers/bottles’; and ‘Take batteries, e-waste and chemicals to special drop-off points'.
• Showcases rewards by highlighting the positive outcomes such as ‘cans become cars, plastic bottles become beanies, glass jars become road base’.

The WasteSorted behaviour change materials can be downloaded below.

Some stakeholders may wish to co-brand assets or use elements of the campaign, such as the characters, to deliver their own waste avoidance messages. Should alteration of creative assets be required, please email [email protected].