GREAT Sort toolkit

The WasteSorted behaviour change campaign, titled ‘Be a GREAT sort’, is part of a strategic approach by the Department of Water and Environmental Regulation (DWER) to support consistent messaging on waste avoidance, resource recovery and appropriate waste disposal behaviours. The WasteSorted behaviour change campaign was developed using an evidence-based approach, including research and stakeholder consultation, to identify and address problematic waste behaviours. The campaign aims to reframe waste as a problem that we can solve, promote high-level waste sorting behaviours and normalise the concept that landfill is the last resort.

The WasteSorted behaviour change materials are available for use by local governments, regional councils and other stakeholders. The assets can be downloaded below.

Some stakeholders may wish to co-brand assets or use elements of the campaign, such as the characters, to deliver their own waste avoidance messages. Should alteration of creative assets be required, please email the Department of Water and Environmental Regulation on at email info@wastesorted.wa.gov.au.

GREAT Sort campaign poster

Campaign guidelines

  • Campaign guidelines in PDF

Complete toolkit

  • Campaign guidelines
  • All poster, radio and social assets

Individual assets for
GREAT Sort Campaign

Asset Last Updated Preview Download
Social media advertising 20 October 2023 preview download
Animations 06 November 2020 preview download
Posters 20 October 2023 preview download
Email signatures 19 October 2023 preview download
Digital homepage banner 19 October 2023 preview download
Kerbside bin stickers 20 October 2023 preview download
In-home stickers 19 October 2023 preview download
Fridge magnet 19 October 2023 preview download
Tote bag 01 September 2020 preview download
Instagram stories 06 November 2020 preview download
Radio 06 November 2020 preview unavailable download
Teardrop banners 03 August 2023 preview download
Videos (NEW) 09 October 2023 preview download

Download all