Buy Nothing New Month campaign

The Buy Nothing New Month campaign provides a range of resources to promote conscious consumption and encourage people to rethink their buying habits, for the month of October. The resources are designed to inspire the community to embrace a lifestyle of reusing, repurposing, and borrowing instead of buying new items, by asking questions such as "Do I really need it? Can I get it second-hand, borrow it or rent it? What are my alternatives?"

The campaign assets include a social media plan, 1:1 social tiles and videos, demonstrating the GREAT Sorts behaviours of ‘Gift’ and ‘Avoid’. These materials are available for use by local governments, regional councils, and other stakeholders and can be downloaded below.

Stakeholders interested in co-branding assets or adapting elements of the campaign to deliver their own Buy Nothing New messages are welcome to do so. For any required alterations to the creative assets, please email the Department of Water and Environmental Regulation at info@wastesorted.wa.gov.au.