GREAT Sort toolkit

The WasteSorted behaviour change campaign, titled ‘Be a GREAT sort’, is part of a strategic approach by the Department of Water and Environmental Regulation (DWER) to support consistent messaging on waste avoidance, resource recovery and appropriate waste disposal behaviours. The WasteSorted behaviour change campaign was developed using an evidence-based approach, including research and stakeholder consultation, to identify and address problematic waste behaviours. The campaign aims to reframe waste as a problem that we can solve, promote high-level waste sorting behaviours and normalise the concept that landfill is the last resort.

The WasteSorted behaviour change materials are available for use by local governments, regional councils and other stakeholders. The assets can be downloaded below.

Some stakeholders may wish to co-brand assets or use elements of the campaign, such as the characters, to deliver their own waste avoidance messages. Should alteration of creative assets be required, please call the Department of Water and Environmental Regulation on (08) 6364 6979 or email info@wastesorted.wa.gov.au.

GREAT Sort campaign poster

Campaign Guidelines

  • Campaign guidelines in PDF and editable vector formats

Complete Toolkit

  • Campaign guidelines
  • All poster, radio and social assets

Individual assets for
GREAT Sort Campaign

Asset Last Updated Preview Download
Socials 01 September 2020 preview download
Videos 01 September 2020 preview download
Posters 01 September 2020 preview download
Email signatures 01 September 2020 preview download
Digital banner 01 September 2020 preview download
FOGO kerbside bin stickers 01 September 2020 preview download
In-home bin stickers 01 September 2020 preview download
Fridge magnet 01 September 2020 preview download
Tote bag 01 September 2020 preview download

Download all